"In the studio the artist has no social responsibility. But when the artist displays his work the situation changes." – David Shrigley
For this study, I would like to investigate the term ‘male gaze’ and how that has impacted the roles of women within art and how they have changed and affected the history of. I also wish to investigate the artists social responsibility within this theme and understanding of target audience and appealing to the mass culture.
I would like to reference John Berger
and his book entitled “Ways of Seeing” [1972]. Berger highlights the idea of the male
gaze by first interpreting the definition of “sight”.
He states that the human gaze is only in perspective to the individual and that
is thus narrow and singular; due to this, when generalised, certain things lack
substance and are difficult to relate to. However, in regards to European oil
painting and the tradition of the female “nude”, generalising has lead, rather
rapidly to sexism and causes derogatory ideas towards the naked female figure. “She is not
naked as she is, she is naked as the spectator sees her” [1972, pg. 50] summarises
this theme. The naked female form is only labelled as nude within the context
of the spectator, hence the social responsibility of the artist is to understand
the target audience and the opinions and viewpoints of the masses in society.
Berger also speaks about the
“surveyor” and the “surveyed” [1972, pg. 47], he goes into depth about how the female nude in
particular always appears to be staring out of the painting, disregarding the
situation around her to focus entirely on the male audience for which the
paintings were originally created for, or otherwise known as the “surveyors”.
Berger also stated that women look at
themselves through the eyes of a man, whereas men look at women. “A woman must
continually watch herself” [1972], she is always in the presence of her own image, her
sexual objectification follows her always, and she is always aware of it. She
has been taught this from early childhood, persuaded to always survey herself
as men survey her. “You painted a naked woman because you enjoyed looking at her,
put a mirror in her hand and you called the painting “Vanity.”” [1972, pg. 51]. When a woman begins
to understand the implications her image has under the male gaze, she is berated,
even though her vanity has been depicted purely for the pleasure of the
audience in the first place, therefore the negative connotations towards her
are hypocritical. In short, in traditional art, men made images for other men. These
images showed objects of desire; women.
Laura Mulvey’s ‘Visual
Pleasure and Narrative Cinema’ [1975] explores the same concept of the male gaze. She
states; “In their traditional
exhibitionist role women are simultaneously looked at and displayed, with their
appearance coded for strong visual and erotic impact so they can be said to
connote to-be-looked-at-ness.” [1975] There is
a stark visual narrative about the way in which women are presented, they are
there to serve the male gaze, and they are there to enjoy serving the male
gaze. In an essay in which she considered women in classical Hollywood cinema,
Mulvey outlined that “the camera is used as a tool of voyeurism and
sadism, disempowering those before its gaze”, thus bringing us to reflect on
the progression of the female character within media and art and understand
that, although masked by changes in society, the female role has stayed the
same.
For example, Alfred Hitchcock’s film, Rear Window [1954] represents a clear example
of female roles as the surveyed, and the leading male role as the surveyor. In
the beginning of the film he observes three women through binoculars; “Miss Torso”, “Miss Lonelyhearts”, and a
bedridden wife. The visuals of him surveying these women is brash due to the
use of binoculars. Their existence is used to draw the leading male and the audience’s
attention to the events unfolding around them. They are suddenly not characters
in their own right but merely a plot device. This was later coined by popular
culture as a ‘manic pixie dream girl’. This
term is commonly referenced to Michel Gondry’s film, Eternal Sunshine of the Spotless Mind [2004].
This is backed up by Mulvey’s quote "The presence of a woman is an
indispensable element of spectacle in normal narrative film, yet her visual
presence tends to work against the development of the story line, tor freeze
the flow of action in moments of erotic contemplation." [1972].
Furthering this, David
Chandler focuses on the digital age and discusses the use of the camera to
control the audiences gaze in his essay Notes
on “The Gaze” [1998]. He specifies that when a photographer or filmmaker is at
work, he temporarily holds complete power over his muses. This power is then
subsequently handed over to the viewers of the image or film. It is important
to remember however that the camera is merely a tool in this process and that
the ultimate responsibility is on the artist. Photography as a medium is particularly
accessible and thus a large breeder of the normalisation of the sexualised form.
Susan Sontag specifies in her book On
Photography [1979] that “Like sexual voyeurism, it is a way of at least tacitly,
often explicitly, encouraging what is going on to keep happening” [1979 pg. 178].
Berger, J (1972) "Ways Of Seeing" 1st edition. Penguin Books Ltd
Chandler, D (1998) "Notes on the Gaze", Available at: http://visual-memory.co.uk/daniel/Documents/gaze/ [Accessed: 26.04.17]
Gondry, M (2004) "Eternal Sunshine of the Spotless Mind". Screen.
Berger, J (1972) "Ways Of Seeing" 1st edition. Penguin Books Ltd
Chandler, D (1998) "Notes on the Gaze", Available at: http://visual-memory.co.uk/daniel/Documents/gaze/ [Accessed: 26.04.17]
Gondry, M (2004) "Eternal Sunshine of the Spotless Mind". Screen.
Hitchcock, A (1954) "Rear Window". Screen.
Mulvey, L (1972) "Visual Pleasure and Narrative Cinema". Screen. Oxford Journals.
Sontag, Susan (1979): "On Photography". Harmondsworth: Penguin
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